Written By
Eddie Howard, iContact Product Manager
You asked for it – we built it! Today we launched integration with iContact’s newest supported social network: LinkedIn.
Since we launched our revamped social media tools in October 2011, we’ve received consistent feedback that LinkedIn is a must-have for our users in the growing social media marketing space—and we agree! LinkedIn has grown considerably, not only from a social networking standpoint, but also from a social media sharing platform, a natural complement to both Facebook and Twitter.
We are very excited to integrate social and email publishing and tracking through LinkedIn free of charge for customers. Below are some tips for getting started with LinkedIn. Enjoy!
Getting Started
To get started with LinkedIn, you can go to the Social Media settings page and enable LinkedIn with your LinkedIn login credentials.
Go back to this page if you need to disable LinkedIn, or if you would like to change the user who is currently logged in. Otherwise, you are ready to start using LinkedIn.
LinkedIn in Social
We have integrated LinkedIn into the new Social tab with a brand-new design.
From here you can do everything you can already do with Facebook or Twitter.
- Post directly to LinkedIn
- Schedule posts for future delivery
- Track the number of Likes, Comments, and Clicks
- Add links and images to your post
- Save drafts
- Use Google Analytics integration
And similar to Facebook, you can choose the page you’d like to post to. In LinkedIn, these are your groups. Simply click the LinkedIn icon on the far left and you will see a list of groups you belong to, as well as the number of group members and your membership type. Select the group you’d like to post to, and then your post will go directly to that group.
LinkedIn in Email
To use LinkedIn when sending an email, you will see “Post to LinkedIn” at the bottom of the Choose Recipients page.
Put a check mark in this box and the LinkedIn post dialog area will appear.
You can fill out the following fields:
- Message – This is a personal message to entice your connections to read the post.
- Link Title – This is the title you would like your message to have in LinkedIn.
- Link Description – The description shows up under the title in LinkedIn and should be used to describe the post.
- Link Image – Choose an image from your image library, or paste an image URL from the web here. This image will show up next to your post in LinkedIn.
- Where to Post – Choose your profile or any LinkedIn group you belong to. The post will show up where you choose.
See the sample post below:
Once you’ve sent your email, you can track the number of LinkedIn views, clicks, etc., in the iContact Reports tab.
We hope you enjoy this new functionality. Please let us know what you think! You can reach out to iContact Support at any time.
Related Links:
Social Media Marketing Guide
Emable Social Media Settings [Video]
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